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MEDDIC vs. MEDDPIC: What’s the Real Difference?
If you’re in B2B sales—especially complex enterprise SaaS—there’s a good chance you’ve come across MEDDIC or its more recent cousin,...
Wayne Johnson
2 min read
How Customer Success Can Use MEDDIC to Prevent Churn
Churn is one of the biggest challenges for SaaS companies. While landing a new customer is exciting, keeping them engaged, satisfied, and...
Wayne Johnson
3 min read
Why Not Recommending Can Cost You the Deal—and How MEDDIC Can Help
In the fast-paced world of software sales, pre-sales professionals often walk a fine line: balancing the need to guide customers without...
Michael Heiser
3 min read
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