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How to Build a Champion (And Why You Can’t Win Without One)

How to Build a Champion (And Why You Can’t Win Without One)

How to Build a Champion (And Why You Can’t Win Without One)

In every complex sale, there’s one person who holds the keys.Not the signer.Not the evaluator. The Champion. Your Champion is the...

3 min read

Be Curious, Not Judgemental

Be Curious, Not Judgemental

Be Curious, Not Judgemental

“Be curious, not judgmental.” – Ted Lasso (quoting Walt Whitman) It’s one of the most memorable Ted Lasso scenes — not just for the...

3 min read

DECIDE to Win: How to Uncover the Real Decision Process

DECIDE to Win: How to Uncover the Real Decision Process

DECIDE to Win: How to Uncover the Real Decision Process

Let’s be honest: when you ask a prospect about their decision process and they say: “We’ll review three vendors, do a demo, and pick the...

2 min read

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