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The Deal-Killer's Playbook: How to Spot (and Avoid) the 5 Silent Mistakes That Stall Your Pipeline
Avoid these major deal killers! You know the feeling. The discovery call was a slam dunk. The demo was flawless. Your champion seems...
Wayne Johnson
7 min read


The Five Easiest Ways to Lose Your Deal
Let’s be honest: most deals don’t fall apart at the end—they were doomed somewhere in the middle. Or worse, the very beginning. We lose...
Wayne Johnson
4 min read


How to Sell to Product-Led Buyers (Without Losing Control of the Process)
“We’re just testing it out for now.” “We’ll let you know if we need anything.” “No call needed—we’re just poking around.” If you're...
Wayne Johnson
4 min read


Why Deals Stall: 5 Questions to Ask Before You Forecast
“It looks like everything’s on track—but then, crickets . What happened?” Raise your hand if you’ve ever been there. One minute your deal...
Wayne Johnson
3 min read


DECIDE to Win: How to Uncover the Real Decision Process
Let’s be honest: when you ask a prospect about their decision process and they say: “We’ll review three vendors, do a demo, and pick the...
Wayne Johnson
2 min read


Discovering the Unknown Unknowns: A Guide for Software Sales Reps
In the world of software sales, identifying client needs is critical to success. But what happens when clients don’t know what they...
Wayne Johnson
3 min read


Ensuring Return on Presales Efforts
MEDDIC for Presales - Decision Process In presales, it's often heard that the Decision Process is solely the responsibility of the sales...
Michael Heiser
3 min read


Intentions Matter
Today we will take a step back from MEDDIC and talk about discovery; after all, to uncover MEDDIC, you must become an expert at...
Wayne Johnson
2 min read


YOU are the EXPERT!
This week I would like to bring up the topic of purchasing software. If you are reading MEDDIC Mondays, you are most likely a seller. ...
Wayne Johnson
2 min read


Are you sure you know the Decision Process?
Let me tell you another story. It is about Ryan, the account executive, and Susan, the presales engineer, working on a significant deal...
Wayne Johnson
2 min read


A Demo Story - The Voice that Counts
Everyone was excited about the opportunity that was in front of us. The company was a Fortune 500 company and a leader in their industry....
Wayne Johnson
2 min read


What is MEDDIC?
Let's begin to define MEDDIC by what it is NOT vs what it is. MEDDIC is NOT a sales process, a sales methodology, or a cure for world...
Wayne Johnson
4 min read


This, then that.
The Decision Process is often underestimated regarding the importance and challenges that may exist in understanding it. According to...
Wayne Johnson
2 min read
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