“Be curious, not judgmental.” – Ted Lasso (quoting Walt Whitman) It’s one of the most memorable Ted Lasso  scenes — not just for the...

Let’s be honest: when you ask a prospect about their decision process and they say: “We’ll review three vendors, do a demo, and pick the...

We’ve all been there — a discovery call that starts strong but flatlines after a few basic questions. You ask, “What’s your biggest...