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4th of July Edition: Winning Your Deal is Like Winning Independence
As fireworks light the sky this 4th of July, we celebrate the moment the American colonies broke free from the British crown and declared...
Wayne Johnson
3 min read


How to Build a Champion (And Why You Can’t Win Without One)
In every complex sale, there’s one person who holds the keys.Not the signer.Not the evaluator. The Champion. Your Champion is the...
Wayne Johnson
3 min read


Be Curious, Not Judgemental
“Be curious, not judgmental.” – Ted Lasso (quoting Walt Whitman) It’s one of the most memorable Ted Lasso scenes — not just for the...
Wayne Johnson
3 min read
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